Monthly Archives: March, 2008
Thursday night rides
I know everyone has been waiting anxiously – so, yet again, crazy wet weather is forcing us off the trail. It was meant to be the last night ride before the time change. Oh well, what can you do – we will enjoy the beautiful weather we have today in another way.
Rage in the machine
The Switchback 2 has often been likened to a robot, you know, like the movie robot Johnny 5 (for those old enough to remember anyway)… everywhere the Switchback 2 goes, it gets lovingly teased and prodded for its robot like appearance and its machine like precision.
“Hey Switchback 2, you perform like a robot” or “Where are [...]
Training for brand communication
When I think about our sturdy PR agency, Base Camp Communications, I always imagine the crew sitting in their office in Jackson, flipping phones off the hook with a sharp snap of the wrist with feet up on the desk waiting for the first moment to skate out the door to hit the hill.
 Then, out of the blue [...]
Business in Reno with some Trauma in Tahoe
I spent the majority of last week taking care of trade show business in Reno, which also allowed me opp to visit our good buddy Trauma in Lake Tahoe. When there was some down time from the show, we headed out to explore a little bit of the Sierra Nevada wilderness . A snowshoe trek [...]
