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October 21, 2014

Bouldering in the Lights

Bouldering in the Lights was an event within an event. Perhaps you’ve heard of the 24 Hour of Horseshoe Hell? Long and short of it is that if you like to climb, boulder, camp, and chill, this is the spot. The Horseshoe Canyon Ranch has welcomed the event for the past seven years, and 24HHH as it is known, has gained quite the following. This year, the valley was full of tents, and the canyon walls were lit up with headlamps during the 24 hour climbing competition.

That’s right: 24 hour climbing comp. There’s a 12 hour option if that’s more your speed. And PTEC put on Bouldering in the Lights at the Idaho Boulders with Action in Solitude. We used the Sector 5 to spotlight an assortment of boulders, and there were giveaways, raffles, beverages, and music. Oh, and a couch. And refreshments. This was a leave no trace event, however – don’t worry.

Some folks just came out to camp and hang out for four days. But the majority of two-person teams come out to test themselves and find out how many routes they can climb during a 24 hour period. How do you do that? 24HHH provides some pointers here:

Princeton Tec rolled up with a three man team, prepared to grill up burgers and dogs, veggie and not, for hungry swarms of climbers; we also came prepared to shoot some photos and video.

While we may have donated product in the past, the event really was something to behold. Inspired by the welcoming community that has formed around the event, we all came home knowing that the trip to northern-Arkansas was well worth it. Thank you to Andy Chasteen for inviting Princeton Tec, for Kevin Riley for working with us to put on the bouldering event, and to all of the wonderful volunteers for committing their time and energy to putting on such a great event!

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September 23, 2014

The Heist – 2014

The Heist is the Nation’s first climbing competition for women, by women. The spirit and purpose of this event is to encourage and inspire women of all ages to push themselves within the climbing community. Check out www.TheHeistClimbing.com for more details. Attendees could win PTEC Sync headlamps and other great prizes from a variety of other sponsors.


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September 22, 2014

Down by the Mighty Ocoee River

Ocoee Fest went off like a bomb with a weekend full of boats, bands, and beer.  35 Homebrewers competed to win the Sweetwater Brewing Company HomeBrew Contest, and the event hosted 7 Bands Headlined by Seven Handle Circus and Parsonsfiled.  The Adventures Unlimited Campground was packed with campfires, slacklines, banjos and good times.  The mornings were filled with kayak and raft trips down the mighty Ocoee River and everyone had a great time thanks to all the support from Princeton Tec!

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September 3, 2014

At the Movies Somewhere

One of the guys from PTEC’s Industrial division came by the other morning, excited that his daughter had seen our products in a movie she went out to see the previous night. Whether or not this sort of flick is your cup of tea, it’s always cool when our products make a surprise appearance. You may not want to watch the trailer for As Above, So Belowfirst thing in the morning like I did.

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August 27, 2014

Direct Selling

As Princeton Tec enters our 40th year in business, there is plenty of reflection going on around here. How we’ve grown as a manufacturer and a brand over the decades. How the business has changed since the 70’s. One such point on the business side of things: the idea of selling direct to the end users of our products, versus continuing to sell to retailers who we trust to make a connection with their customers and know their local market well enough to recommend product.

In a world where research and even a fair bit of shopping takes place online, the number of consumers asking if they can buy directly from our website suggests that  major resources should be put toward creating a storefront on www.princetontec.com. Interestingly (surprisingly?), data from the U.S. Department of Commerce may suggest otherwise. Per a DOC study, 94% of “retail activity” still takes place in stores.

That’s right – even in the day of showrooming, discount codes and free / fast shipping, apparently online only captures 6% of sales. Touching a product to feel the finish and quality, making sure it fits your needs and anatomy, these are aspects of the brick & mortar experience that are missing from the online experience. Absolutely, online retail has its place, and yes we have all gotten some killer deals over the years.

However, the numbers don’t lie and Princeton Tec remains committed (as do many of our compatriots in the outdoor, dive, bike, and tactical markets) to working with dealers to provide the best most personalized experience possible, rather than whipping up an anonymous web portal in the name of making fatter margins on our products.

We would like to hear thoughts on this, from consumers and retailers alike. Hit us up on FB, IG, or TW.
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August 19, 2014

Climber Checklist

PTEC is sponsoring 24 Hours of Horseshoe Hell endurance climbing event, and its bouldering comp as well. What the heck do you pack for something like this? It’s a little more than an afternoon at the crag, with both 12 hour and 24 hour events going on over the course of three days.

Start here: Rock shoes, rope, draws, chalk, helmet, a rack, tape. But you knew that.

Headlamp, extra batteries. We think Sync is pretty cool, but the real testament is that people are responding very well to the light.


Print out a copy of the SCORECARD you wish to use
Do NOT bring anything disposable.
Don’t bring your dog. They are not allowed on the ranch.
Check out the whole list here on twofourhell.com.
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July 23, 2014

Used Outside of Design Parameters

Here at PTEC, we make a whole array of products, from the Bot for kids and Byte for ultralight folks, to Apex Extreme for dog mushers, polar explorers and other lunatics who enjoy the cold.

The best move is to buy the right product for your intended use. It’s the obvious advice, whether you’re shopping for a toothbrush or a car. But sometimes you need to use your toothbrush to clean a bike chain or jump your civic off road. Most of the time, things just won’t be the same afterward.

And sometimes you get lucky. Dear reader, some correspondence from the latter category:


I want to relate a story to you regarding your product, the Fuel Headlamp. I was vacationing at Lake Powell when during a rain storm at night I placed the headlamp on a cockpit seat and accidentally knocked it overboard off the stern of the boat. It sunk immediately in about 12 feet of water with the light on. I looked for it and attempted to scoop it up with a net without success, I could not see anything. The next morning when the storm had passed I tried again with a net and came up with only pebbles, yet I could see the bottom of the lake…….nothing. My friend dove down and grabbed the bottom of the lake and came up with a handful of mud, sticks and my headlamp. I was shocked to get it back and even more shocked to see that the light was still on and to this date still works perfectly!

I tell everyone I see about this so that they will buy one which I feel is a must for boating. Thank you for such a great product, keep up the quality control!

With the light on,
Ray Asturias

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July 16, 2014


Cranks Around the Campfire MTB Festival weekend is back for its 5th year. Located in the center of Allamuchy North, Stephens, and Deer Park Mountain biking trail networks. Taking place August 22-24th come out and have a great time camping, biking, and making memories with family and friends. There are plenty of activities for all ages, including themed parties and a movie night. Anyone can go mountain biking because it is for any age and skill level. The best part is Princeton Tec is sponsoring the event so go out and enjoy some of our lights we have provided. You should not miss this festival because if you love the outdoors and mountain biking this is a perfect opportunity for you!

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July 4, 2014

Summer Vaca?

Or maybe choose work. Scott Greene is our summer intern here at Princeton Tec. Here are a few words from Scott, about his background, and his work this summer with PTEC’s marketing department:

I am going to be a senior in the fall at Neumann University located in Aston, Pennsylvania. I will receive my Bachelor’s degree in Sports and Entertainment Management in the spring of 2015. My dream or goal for myself as a career is to be in charge of marketing for a country club or golf club. But my ideal job would be working anywhere where I can do marketing. For me when I took marketing classes at school they’re what I enjoyed the most so for right now that is what I will plan to do for a career.

I was excited when I learned about the opportunity I was going to have with Princeton Tec because it was a new experience for me. I have worked around a golf club before so now I was interested in learning how to do marketing at a company so I can eventually put the two jobs together. Although I learned about marketing in class it does not compare to what you learn while actually working for a company. So Princeton Tec fits into my career goals because I will start by learning what goes on in the marketing department, as well as organizational identity, and culture. I will finally be learning real world tasks instead of learning from a PowerPoint presentation or textbook.

So far I have learned a lot working at Princeton Tec. I didn’t realize how much work is put in by the marketing department. Princeton Tec is always trying to get in touch with companies, potential shows, races, and events to can get involved with. There’s a lot of work put into setting up for an upcoming event as well as keeping our social media pages up to date is easier said than done when so much has to get done during a single work day. I am really enjoying my time here at Princeton Tec and look forward to learning more about marketing and the company throughout the summer. I am very thankful for this opportunity.

It’s been a pleasure so far working with Scott. But the summer is flying by!

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June 10, 2014

Scuba Show

We introduced some new lights at Scuba Show in Long Beach, CA.

Can you pick out the new lights? Hint: here’s one.

Princeton Tec got our start nearly 40 years ago, in the back of a dive shop located in Princeton, New Jersey. If you didn’t know, now you know!

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Hitting the road. That’s what this is all about.


Life at PT sure is interesting, but it’s what happens when we saddle up and head out of Bordentown that fuels our passion and provides inspiration. Our travels present the opportunity to explore new places, see old friends, meet strangers that grow into old friends, and share our enthusiasm for the outdoors. www.livingonthedash.com is our outlet to share these experiences.


Sit back, enjoy and spread the love.